As a former employee of SEMrush Eric Van Buskirk, Publisher of Tweet Philadelphia, was responsible for tracking free and paid tools accessing SEMrush data. So, we can safely say he's launched the most sophisticated free tools to harness SEMrush data.
The key to the power (magic?) can be summed in one word, one word as dreaded as the Brazilian Wandering Spider, one research method that can be highly complex but need not be. Multivariate.
Entering one search criteria means results are not multi-variable. The number of relationships available for comparison goes up exponentially with bulk searches.
Why do we examine one domain to find keyword ideas? Why look at metrics for one keyword at a time? Would you sum up an opposing baseball team by looking at players in silos? Why not look at all the players of the team you are to compete with on the field at the same time? Comparing them as a group is far more powerful.
This is not how we’re used to looking at public data. Yes, many stats people specialize at looking at Google Analytics and other private data. RARE is the SEO or content strategist using these techniques to get a sophisticated look at public data. These free tools let you find “what works” for ranking and for content your users will love by backwards engineering Google’s result pages. Van Buskirk shared and received feedback with over 100 people on these techniques. Boiling down the tactics to the most actionable methods took months.
You will find the tools particularly useful if you are already familiar with SEMrush or data driven content strategy. And if you are a current SEMrush user, note that each of the tools generates a report in the same format as SEMrush.com reports. Enjoy, and please share with others!
Tweet Philadelphia contains over 150 pieces Eric Van Buskirk wrote since 2012 about social media, SEO, and their intersection. The social Web, as well as SEO, are a major part of his work dating back to 1996. Today is no different. Articles are geared toward a global audience, but many focus on Philadelphia social media. He's also a regular contributor to Social Media Journal, so heads up for original Google data analysis research published with them.
Below are a few popular Content Marketing blogs and news outlets where Van Buskirk has contributed.
Van Buskirk left SEMrush in December 2014 after overseeing API integration and major accounts in North America. He worked with senior management at companies like HubSpot, strategized with some of the best minds in SEO, and put together AdWords lead generation data with over 10 million lines of CSV text to assist one of the top digital advertising agencies in the world. With the freedom to offer a deeper range of services, SEMrush is a data company and not a consulting company, he can combine experience from search and social strategies built after ten years in the field.
He pulls freelance assistance when needed, but expect the launch of another interactive media agency in the future. ClickStream Is an interactive agency he founded, in the IT center of the Philippines, and grew to 15 employees from 2004-2007. It is ready to rise again, in spirit if not in name.