By Eric Van Buskirk
Can someone please connect me with the communications people at Bing and Google on the C level, because they’re paying people that suck at branding social media offerings. These people aren’t just bad, they suck. This is the first time that four letter word has been published on this website: I want to do copywriting and marketing strategy for them. Given the money and sexy brands they have, Bing and Google can hire the brightest minds in the country for branding their new integration of search and social media to consumers. There are people in Mountain View and Seattle that are in serious need of losing their jobs.
How in the name of Jesus and Mary did Google find “Search Plus Your World,” which is stupid by itself as any sort of name or title. How could they be borderline mentally retarded as to create a verbose term that has an acronym of SPY World, when privacy concerns are their biggest enemy.
And now Bing launches its new social search tonight by saying: “And just like that <massive headline> Search Goes Social “<end massive>. Who cares? “And just like that” is a totally meaningless message. How about: “And just like that, er, Twitter is now offering music subscription services.” So what? Why is it good that one day they did, the next they didn’t? Just-like-that I’ve decided to stay away from Bing, except; of course, for professional use when I need to understand what makes them tick to help clients and readers of Tweet Philadelphia.