What does that mean if you are a small or local business? Natural, non paid search is going to see big changes this summer. For local search optimization, what has not changed is the need to constantly create fresh content on websites, build local citations, and follow analytics for fine-tuning. Google’s massive push on local advertising opens up huge opportunities for companies who work to build content for Google local SEO via the very social, engaging Google Plus Pages. You need a Google Plus page! Your local Places page just got migrated to Google Plus and it’s a fantastic space for your customers to interact with you and to create content that will effect your local SEO going forward. Gone are the days when fake reviewers were hired by sleezy businesses to rank high on local search. Going forward, only people with registered Google Plus accounts can leave reviews, and to have an account you must self identify.
There’s a bigger bang for your SEO buck now. Local search results will be more prominent than ever, as integration with Google Plus means reviews and input from customers are more interactive and social. Google local search will be the default service when using mobile devices and computers to find a product or service offline—and post-sale when users want to give feedback. More natural, organic social content for google local search results means more people using search to get things done in their neighborhood. More searches mean more advertising pages for Google to monetize. Going forward, users have no need to go to websites such as Yelp, Yellow Pages, or Yahoo local when they learn more and more about benefits typing queries directly into Google.com.
If you are interested in local search optimization and a company Google Plus page, please contact Van Buskirk: He was doing SEO since Sergey Brin was in Grad school and has been active on Google Plus since it was still in beta last year. His rates will meet any serious small businesses budget.