Poor use of social media today is what bad email etiquette was in the mid 1990s. Most overdone marketing seen in Philadelphia social media is not spam: that’s a strong word. However, “spamming” is such an important part of our interactive media lexicon that there’s simply no better term to describe bad, very bad etiquette, when
of sharing to people’s social streams. Did Pharma companies email medical prospects with links to fantastic editorial messages, but with zero added commentary that showed their expertise? At one time when the Internet was novel, maybe. But people quickly learned too much mass produced sharing, with no added value in the form of personal commentary, simply cluttered email inbox’s and amounted to crass publicity. The noise level of a daily email inbox was unbearable, and anything looking like a curated hey-look-at-what-I-found from a company was quickly deleted as cheap marketing-speak.
Today the lack of curation and spammy sharing methods some are using to indiscriminately broadcast their company’s message—even indirectly, in a seemingly more subtle manner– threatens to tune people out from Social media.
Mitigating the threat of social media marketing spam:
- Google Plus Circles: Show me the Filter, or why Philadelphia didn’t produce ten Ben Franklins : The media is having one hell of a time feeding frenzy bashing Google Plus. But they miss features that are totally lacking on Facebook, Twitter, and Linkedin. As people’s social circles and follower counts grow, the ability to filter who gets a larger megaphone to your stream is critical. With circles, the self promoters that you want to tune into only occasionally can be segmented from those that send small numbers of messages, each with very high quality. Imagine if everyone claiming to have proof of the exhistance of electricity had equal access to the public? How would people learn about the importance of Franklin’s discovery? Fortunately, in the 18th century we had a filter called editors. They act as filters and gatekeepers. Today technology can take their place if implemented properly.
- Twitters suite against spam software companies: Without seeing reliable research, we can’t be certain, but it’s a fact that most of the most blatant abuse of automation, to send messages indiscriminately, came from users of out of the box software. Those software companies are either gone or will be gone now.
Here is my publicly shared circle of people in Philly on Google Plus. This includes both companies and individuals. You be the judge, and please give feedback, as to who is adding value to their contributions.
Listed seperately, these are Twitter accounts for communication companies in Philadelphia that offer social media services, surely they know how to do their own messaging in a thoughtful manner. Right?