If you are speaking to consultants about managing your Twitter account, be sure there is only one person at your firm as a final point person to the individual you select. Savvy Twitter consultants know they should not be in charge of weighing internal priorities when your Twitter presence has a problem with conflicting messages. Twitter accounts reach audiences including sales prospects, existing customers, job hunters, even journalists looking for a scoop with online research.
Your firm should decide in advance if one audience is of particular importance. For example, Twitter is a great channel for softening sales prospects. If that is your focus, look for a professional with digital media skills in the sales and marketing area, not HR or PR. A consultant can use advanced searches to find prospects you didn’t know existed. Also, once prospects follow you, a professional should be capable of exceptional work with curating content to share from your account. Content curation for organizations is a unique skill, one that is unique to social media pros.