Many companies believe efficient and effective content curation on Twitter can be managed by college students. I do not. Finding an expert for twitter consulting is the best way to move your strategy and process in the right direction. Long term, having greater involvement from staff is sensible, as the work eventually requires a deep understanding of your organization.
An advertising consultant does not need to know the intricacies of key product selling points: he or she can research thoroughly, create the message and move on until the next time a granular understanding is needed. Overseeing Twitter content curation requires decisions in real time. If a story is to be tweeted with comments clarifying the company’s position, the work becomes cumbersome if the account manager is not in-house and has to pick up the phone to call the appropriate person.
Process for Twitter Consulting
Content curation is less challenging, though, for a consultant than engaging directly with followers. I encourage my clients to sign in and start conversations with followers. The sharing and niche targeting of who to follow, which I often base on who clients’ competitors are following, strengthens the Twitter presence for senior employees to then wade in and build relationships.
Tweets and posts to Google Plus or Facebook don’t need to be real-time and shouldn’t. Twitter account management tools may have long learning curves for busy in-house managers, and sometimes are pricey unless used for multiple accounts by someone consulting. One of their benefits is scheduling tweets and posts for the best times of the day to publish.
Bookmarking the top niche sources for content I share lets me scan the morning or afternoons articles and curate the best content. Google alerts, when set up with niche keyword phrases, delivers ideas by email. Google news lets me scan tiltles for news of particular importance in a given week: news from a conference, for example.
My experience shows Tweets and posts are re-tweeted, favorited, or clicked 5X more when a comment is added to shared titles and content. Sometimes a quick preface to a Tweet is highly effective. The image below shows examples from a client account. The comments I made took little time to think up, but understanding Twitter culture does take time. Knowing how to add value to a share also involves mastering use of MT, which means “My Tweet” because the original was rewritten, as well as RT which shares content without modification.