Marketing and sales employees can use their personal Twitter accounts to engage prospects and thought leaders, but sometimes they need to send messages from their well-known employer account to be recognized. The company branded account needs to follow and unfollow aggressively while curating useful content to leverage its existing brand equity. Take advantage of twitter marketing services from consulting pros; implementing the strategy requires significant experience. One of Twitter’s greatest strengths for businesses is its use for relationship building. Facebook and Google Plus have one key disadvantage: they don’t let brands follow or communicate with individuals unless they are liked or followed first.
Twitter allows business development professionals to connect via their company account, to reach out; in the same way LinkedIn lets them make connections effectively through introductions from connections. Some companies have greater advantage than others. If you work in a small niche, your branded, company account can following those that follow your competitors—in big numbers— and discover new marketing prospects, both in BtoC and BtoB. In a sense, this involves data mining accounts on Twitter. If you set out to do the mining of information on Twitter yourself, be careful. This week, Twitter got tougher on how they control services offered by third party applications accessing their website.
If you are a local business, some social media account managers can provide the marketing services to find your largest national competitors customers, and limit a follow list for your marketing to those in your local area. If you own a used car dealership, can you think of a better way to engage prospective customers than to find the most popular national twitter accounts selling cars online, and then engage only the individuals following them that are in your city? The key is to start a conversation with them and see if you can provide free advice. You can convert them from online buyers to customers who want shop offline, at your dealership.